Complete Magento Framework

Extremely fast development, great features, base for any Magento project

Bootstrap 3 and LESS

Speed up the development process even more and control everything from the backend

Outstanding Speed

"The fastest Magento theme in ThemeForest" 98/100 speed on

LESS Preprocessor (Compilator)

Edit directly the less files, control everything from the backend

Full AJAX Frontend

Unified controller allowing adding AJAX to any block, link or feature

Outstanding Usability and Features for Mobile

Mobile is half the web already. We put a special effort there

+600 Google Fonts Included

Choose from a huge variety of professionally prepared fonts

Unlimited Colors

Any design element can be controlled via the backend and compiled directly in the CSS

Megamenu Customizable via Templates

Different templates for different categories. Include banners, videos, product sliders.

Blog with YouTube and RSS Integrated

Create and manage a fully featured BLOG, automatically take videos and feeds

Image / Custom Swatches

Unique visual selectors to let customers to choose colors, sizes, etc

SEO Base Built-In

Fully optimized for SEO, including the rich snippet data

Mobile Friendly Megamenu

Switch between 2 styles of the drop-down menu: wide or classic

Font Awesome Icon Set Integration

We have fully integrated the entire Font Awesome Icon Set with Prima

Super Advanced Typography Options

You can easily customize the size and family for every font on the site

Numerous Custom Widgets

Prima Includes 8 Custom Widgets such as product slider, popup, YouTube video

Boxed & Wide Layout

Prima comes in a boxed or a wide layout, and can easily be switched in the admin panel

Multilanguage & Multistore Ready

We include detailed instructions on how to translate the theme into your own language