The main purpose of adding AJAX to any website is to speed up the interface for the user.
Prima includes a unified AJAX controller which allows adding AJAX to any block, form or button.
One of the examples here is the infinite scrolling, which, instead of reloading the whole category page with the next set of products, just adds products at the end of the list.
Get rid of the endless clicking on “next”.
Using AJAX, more products or blog posts will load when you reach the end of the page, or when you click on “load more”.
You know how important it is to remove the hassle and pain for the potential buyers.