The Most Feature Rich Magento Theme on the Market Today!
Prima is not just a theme, but a complete feature and layout redesign of Magento. Prima includes two unique subskins with multiple design variations each. You can choose the skin, then choose from different headers, footers and other elements, then you can customize the colors and fonts with just few clicks in the backend! Prima also includes numerous free extensions such as the Blog, the Color Swatch the Shark MegaMenu and many more.

See the Prima skins and design variations in action (more coming soon):
Choose the right Prima skin variant that fits your products!
Prima is More Than an Advanced Theme, It’s a Powerful Design Tool!
Prima includes more than 20 extensions and improvements over the standard Magento CE!
Advanced features that help you achieve better interface, better customer engagement and faster development.
Check below all the advanced features of Prima:

Complete Magento Framework

Extremely fast development, great features, base for any Magento project

Bootstrap 3 and LESS

Speed up the development process even more and control everything from the backend

Outstanding Speed

"The fastest Magento theme in ThemeForest" 98/100 speed on Pingdom.com

LESS Preprocessor (Compilator)

Edit directly the less files, control everything from the backend

Full AJAX Frontend

Unified controller allowing adding AJAX to any block, link or feature

Outstanding Usability and Features for Mobile

Mobile is half the web already. We put a special effort there

+600 Google Fonts Included

Choose from a huge variety of professionally prepared fonts

Unlimited Colors

Any design element can be controlled via the backend and compiled directly in the CSS

Megamenu Customizable via Templates

Different templates for different categories. Include banners, videos, product sliders.

Blog with YouTube and RSS Integrated

Create and manage a fully featured BLOG, automatically take videos and feeds

Image / Custom Swatches

Unique visual selectors to let customers to choose colors, sizes, etc

SEO Base Built-In

Fully optimized for SEO, including the rich snippet data

Mobile Friendly Megamenu

Switch between 2 styles of the drop-down menu: wide or classic

Font Awesome Icon Set Integration

We have fully integrated the entire Font Awesome Icon Set with Prima

Super Advanced Typography Options

You can easily customize the size and family for every font on the site

Numerous Custom Widgets

Prima Includes 8 Custom Widgets such as product slider, popup, YouTube video

Boxed & Wide Layout

Prima comes in a boxed or a wide layout, and can easily be switched in the admin panel

Multilanguage & Multistore Ready

We include detailed instructions on how to translate the theme into your own language
The Most Feature Rich Magento Theme on the Market Today!
With Prima you can achieve virtually any look and layout, customize the layout of almost avery element in only few minutes.
Choose from multiple, completely unique designs with just the click of a mouse.

Revolution Slider Extension

Include stunning sliders on any page, CMS block or MegaMenu item

QR Code Extension

Add a QR Code in every shop page or print it for easy mobile conversion

Google Rich Snippet Extension

The easiest and most efficient way to highlight the products among search results

Countdown Timer Extension

Get additional customer engagement on your sales and promotions

Color Swatch Extension

Display visual selectors for color, size, or any other attribute

Blog Extension

Gives you the option to actively communicate with your clients

Ajax Infinite Scrolling Extension

Turns you existing pagination into an infinite scrolling with just a click